Yolculuk, geleneksel sütlü tatlıların (sütlaç, muhallebi vb) dondurarak kurutma (freeze-drying) teknolojisiyle yeniden yorumlanması vizyonuyla başladı. Başlangıçta sadece sütlü tatlılara odaklanan bu konsept, üretim ve ürün gamı vizyonunun genişlemesiyle tüm dondurularak kurutulmuş ürünleri kapsayacak şekilde evrildi. Bu dönüm noktası, "Freeze-dried drops" kelimelerinin akılcı bir birleşimi olan yenilikçi "FROPS" isminin bulunmamla markaya stratejik ve akılda [...]
CATALYSADE Logotype rationale
The draft concept rationale that I generated. Later on, Sanem refined and edited and tailored the copy that fits the final version.
Pint Cafe Pub Logotype Design
Pint Cafe Pub Logotype Rationale: Each glass has it’s unique shape, forming the logotype. Original concept and design by Tolga Görgün.
Securify Identity- Brand Identity Design
Official Company Website www.securifyidentity.com
Richmond International
Project Brief Richmond International Hotels are a franchise of Aksoy Holding. The company has a total of 5 hotels Turkey wise, and has been planning to grow this number worldwide. The year I was briefed for a new identity design, the agency I was a part of had already worked around 30 different designs and [...]
