Yolculuk, geleneksel sütlü tatlıların (sütlaç, muhallebi vb) dondurarak kurutma (freeze-drying) teknolojisiyle yeniden yorumlanması vizyonuyla başladı. Başlangıçta sadece sütlü tatlılara odaklanan bu konsept, üretim ve ürün gamı vizyonunun genişlemesiyle tüm dondurularak kurutulmuş ürünleri kapsayacak şekilde evrildi. Bu dönüm noktası, "Freeze-dried drops" kelimelerinin akılcı bir birleşimi olan yenilikçi "FROPS" isminin bulunmamla markaya stratejik ve akılda [...]
CATALYSADE Logotype rationale
The draft concept rationale that I generated. Later on, Sanem refined and edited and tailored the copy that fits the final version.
Pint Cafe Pub Logotype Design
Pint Cafe Pub Logotype Rationale: Each glass has it’s unique shape, forming the logotype. Original concept and design by Tolga Görgün.
Securify Identity- Brand Identity Design
Official Company Website www.securifyidentity.com
Gara Guzu IPA4C label design
Project Brief Husband-and-wife team Ataç and Akgonca Besi left behind the Istanbul hustle in 2009 to establish their family-owned small batch brewery in Yesilyurt village. Inspired by craft brews around the world, Gara Guzu, or ‘kara kuzu’, means black sheep. It sounds different, pronounced with a Mugla accent. It’s born different, a [...]
Gara Guzu Mayhoş-Saison Beer label design
Project Brief Husband-and-wife team Ataç and Akgonca Besi left behind the Istanbul hustle in 2009 to establish their family-owned small batch brewery in Yesilyurt village. Inspired by craft brews around the world, Gara Guzu, or ‘kara kuzu’, means black sheep. It sounds different, pronounced with a Mugla accent. It’s born different, a [...]
Gara Guzu GARA Porter Beer label
Project Brief Husband-and-wife team Ataç and Akgonca Besi left behind the Istanbul hustle in 2009 to establish their family-owned small batch brewery in Yesilyurt village. Inspired by craft brews around the world, Gara Guzu, or ‘kara kuzu’, means black sheep. It sounds different, pronounced with a Mugla accent. It’s born different, a [...]
Gara Guzu Beer Mat
Project Brief Husband-and-wife team Ataç and Akgonca Besi left behind the Istanbul hustle in 2009 to establish their family-owned small batch brewery in Yesilyurt village. Inspired by craft brews around the world, Gara Guzu, or ‘kara kuzu’, means black sheep. It sounds different, pronounced with a Mugla accent. It’s born different, a [...]
Coffee Well Logotype and Branding Design
Project Brief Coffee Well, logotype and branding design - 2022