Project Brief

3414 Shop is an inhouse souvenir shop located in Kadir Has University / Istanbul.

The rationale stands on the fact that KHAS University is chronologically the 14th university Istanbul. 34 stands for the number plate for the city of Istanbul. When we are typing and adress, we always use slash “/” to state the number of the building / number of the apartment. So KHAS university would be addressed among the universities as 34/14. I decided to base the design on this idea, with legibly cropping of the numbers. The decision with the serif typography was based on the mood of the products; elite with a classical touch yet trendy.