Project Brief
Coca-Cola announced that the “Coke side of life” brand concept was replaced by the new “Open Happiness” concept.
The Challenge
As the advertising agency, we were given the brief to adapt the concept into Turkish as a whole to be applied country-wise; both ATL and BTL idea.
The Solution
By the help of witty thinking Turkish language offers us, “Mutluluğa Kapak Aç!” spot sentence lead me to the idea, it is upto one’s self to be happy. Basically, a cold nice bottle of coke can make you feel happy, if you’re able to feel happy by yourself as well. So a Coke, opening itself to make you happy was the brain tickling idea behind the concept.