Project Brief

Coca-Cola announced that the “Coke side of life” brand concept was replaced by the new “Open Happiness” concept.

The Challenge

As the advertising agency, we were given the brief to adapt the concept into Turkish as a whole to be applied country-wise; both ATL and BTL idea.

The Solution

By the help of witty thinking Turkish language offers us, “Mutluluğa Kapak Aç!” spot sentence lead me to the idea, it is upto one’s self to be happy. Basically, a cold nice bottle of coke can make you feel happy, if you’re able to feel happy by yourself as well. So a Coke, opening itself to make you happy was the brain tickling idea behind the concept.

The Skills Needed To Produce Brand Excellence

Concept Development

Digital sketch and realization

ATL+BTL applications

Brand Strategy