The story:
Mesopotamia Formulas is a Turkey based non-medical, Skin Care and Quality Life brand, with products all produced with 100% natural and organic ingredients.
CHALLENGE:
The brand had a chosen name without a spesicif identity design. I was asked to design an overall brand identity, with a consistent rationale.
IDEA:
During my research focusing on the history and the culture of the prehistoric Mesopotamia geography, I found that the first chemist of the history was actually a woman named Tapputi-Belatekallim, who is considered to be the world’s first recorded chemist, a perfume-maker mentioned in a cuneiform tablet Babylonian Mesopotamia. Thiswas a great starting point, as she covered all the brands modern product base.
The research on the cuneiform tablets got me sketching around the specific shapes, and decided to simplify the M and F letters as a cunieform writing.
The logotype and the story was accepted immediately, and I designed the labels later on. As a final touch, the photoshooting was done with my art direction.